Faking and stalking on Facebook (Arstechnica)

How we ruin social networks... Or how we  let ourselves be ruined.

“the site as a means for passive monitoring.” i.e. stalking is now normal.

“Rather than try to describe themselves to others, users projected a sort of aspirational identity.” an online ego inversely proportional to their reality.

“These identity proxies also became vectors for seeking approval.”

The feeling of missing out, after being bombarded with what others are “achieving” (in their fake lives): Keeping up with the Jones. “The brewing feeling of inferiority means users don’t post about stuff that might be too lame”.

“Facebook can be connection, but it can also be alienation, driving us to its more secluded corners where we can watch without risk of scrutiny”. The risk has always been to foster a lack of morality, seeking psychological rewards at no psychological cost.

“use brands as a proxy for their own views”.

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