Reality Check: How to Tell if Your Marketing Content Is Actually Valuable (Corey Eridon)

The Qualities of Truly Valuable Marketing Content.

1) The topic addresses your target persona’s needs and questions.

2) It’s aligned with the reader’s understanding of the subject matter.

3) It’s aligned with the reader’s stage in sales cycle.

4) The tone is clear and accessible.

5) It’s written with specificity.

6) You use examples to clarify your theories and instructions, and those examples are relatable.

7) You use benchmarking data.

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