Digital marketing functions

Don’t Hide Behind a Chief Digital Officer (Ad Age).

  • “Evangelizes the importance of digital in creating innovative customer touch points and new business opportunities
  • Designs customer journeys that weave together the brand with digital and traditional content, commerce, and community into a cohesive lifecycle experience
  • Strips away the functional boundaries between organizational silos to create a leaner, more agile organization
  • Embeds new metrics into the business to measure success at the customer and brand level, rather than by functional silos.”
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