Digital marketing functions

Don’t Hide Behind a Chief Digital Officer (Ad Age).

  • “Evangelizes the importance of digital in creating innovative customer touch points and new business opportunities
  • Designs customer journeys that weave together the brand with digital and traditional content, commerce, and community into a cohesive lifecycle experience
  • Strips away the functional boundaries between organizational silos to create a leaner, more agile organization
  • Embeds new metrics into the business to measure success at the customer and brand level, rather than by functional silos.”

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s