Sponsors Now Pay for Online Articles, Not Just Ads (NY Times)

http://www.nytimes.com/2013/04/08/business/media/sponsors-now-pay-for-online-articles-not-just-ads.html?hpw&_r=0

“Publishers are largely being driven to support the use of sponsored content because of fewer people clicking on banner ads”

“BuzzFeed is well known for its reliance on quirky articles like “20 Baby Animals Say Hello to Spring” and “This Is the Greatest Sports GIF of 2013.””

““It is, in fact, content,” Mr. Perlis said. “It’s not advertising. Its about big issues that relate to thought leadership.” ”

 

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